MKTR 3317

MKTR 3317 Promotion (3-0). Persuasive communication in marketing; elements of persuasion including personal selling advertising sales promotion indirect promotion; management and coordination of the promotion program. Prerequisite: MKTG/MKTR 3307 or MKT 3370. Equivalent courses: MKTG 3317 (through Summer 2022).

Summer 2023