SUL ROSS STATE UNIVERSITY

RIO GRANDE COLLEGE OF BUSINESS

Bachelor in Business Administration

Take the first step toward a dynamic and rewarding career with a Bachelor of Business Administration (BBA) degree. Designed for ambitious students ready to lead in today’s fast-paced business world, our program provides a strong foundation in management, marketing, finance, accounting and analytics—along with real-world, hands-on learning opportunities.

Whether you want to launch your own business, climb the corporate ladder, or drive innovation in a global marketplace, our General BBA equips you with the skills, connections, and confidence to succeed. With expert faculty, experiential learning, and career-focused coursework, you’ll graduate prepared to make an impact from day one. Your future in business starts here—are you ready to lead?

Are you looking for a more specialized Bachelor’s degree? The BBA also offers two emphasis areas meant to augment our general degree. Use your elective credits to specialize in high-demand fields in business.

Specialized BBA Emphasis Areas to Elevate Your Career

BBA Global Management:

The BBA in Global Management equips students with insights into the latest trends in the connected global ecosystem with specialized business knowledge and organizational practices, encompassing both theoretical and practical aspects. The program encourages students to respond effectively to the dynamic and competitive business environment. They will learn to utilize various tools and techniques, becoming proficient in recognizing, responding to, and quickly adapting to market dynamics and environmental changes that impact organizations at regional, national, and international levels.

BBA Marketing:

Similarly, the BBA in Marketing program immerses students in a learning environment that encourages them to respond appropriately to the fast-paced and competitive world of digital and traditional marketing. Students will engage with current tools and techniques, developing proficiency in recognizing, responding to, and adjusting quickly to the dynamic marketing forces that affect businesses at all levels.