Greetings, everyone! 

My name is Aaron Cruz, and I will be your instructor for this course. My goal is to make your learning experience at Sul Ross State University as enjoyable as possible. Every class presents an opportunity to try something new and discover something new. As your instructor, it is my responsibility to guide you along the way as you learn basic marketing communication principles. I am here to help you learn, so please let me know if there is anything I can do for you.

Let me tell you a little about myself. In addition to my Bachelor of Arts degree, I also have an MBA in Business Administration from Sul Ross State University. South Texas has been my home for most of my life. I currently live in Zapata, Texas, with my wife, who has been a school teacher for over 25 years. Together, we have two boys who are both alumni here at Sul Ross State University.

I look forward to working with each of you online.