MKTR 4349

MKTR 4349 Marketing Communications (3-0). An elective marketing course intended for students interested in expanding their marketing knowledge and skills beyond Principles of Marketing. Explores changes in technology buyer behavior economic cycles and industry performance that impact the ways in which organizations communicate with target markets. Prerequisite: MKTR/MKTA 3307 Principles of Marketing. Equivalent courses: MKTG 4349 (through Summer 2022); MKTA 4349.

Summer 2023