COMM 4301

COMM 4301 Persuasion (3-0). This course focuses on our dual roles as producers and consumers of persuasive messages. Students will examine persuasion in a variety of texts and contexts as well as examine persuasive elements in human interaction and behavior. Topics covered include characteristics such as expertise trustworthiness and likeability; the use of emotions such as fear and humor; and the sequencing of massages for maximum impact. The course explores how psychological theories about consistency conformity and reciprocity help us understand what is persuasive.

Spring 2025