MKTR 5308

MKTR 5308 Marketing Metrics and Communication (3-0). Students will learn the principles and techniques of mass communications; the theories and concepts that serve as the foundation for marketing a product, service, institution, or idea; and the practice of marketing communications in the different fields of advertising and promotions. Students will also learn how marketing metrics are a quantifiable way to track performance and are an important marketing measurement tool for gauging a campaign's effectiveness.

Fall 2025