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If you encounter any issues after Monday, please contact webtech@sulross.edu and we will engage accordingly.

Thank you,
-Web Services

 

MGTA 5317


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MGTA 5317 Marketing Leadership and Innovation (3-0). This class combines the fields of marketing and innovation management. Students will learn the art of persuasion and market creation including brand creation, management, and creating meaningful customer experiences. Students will explore connections between technology innovation, supply chain management, and marketing strategy to ensure business success, regardless of the industry.


Spring 2026


Marketing Leadership & Innovtn   Section 1W1   Luke Bailey
Syllabus
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 | Student Evaluation