COMM 4301

COMM 4301 Persuasion (3-0). This course focuses on our dual roles as producers and consumers of persuasive messages. Students will examine persuasion in a variety of texts and contexts as well as examine persuasive elements in human interaction and behavior. Topics covered include characteristics such as expertise trustworthiness and likeability; the use of emotions such as fear and humor; and the sequencing of massages for maximum impact. The course explores how psychological theories about consistency conformity and reciprocity help us understand what is persuasive.

Spring 2022

Persuasion   Section 001   Joseph Velasco, PhD
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