MKTA 3307

MKTA 3307 Principles of Marketing (3-0). Studies the place of marketing in our economic structure; the present marketing structures and the formulation by management of marketing policies and procedures aimed at satisfying consumer needs. Equivalent courses: MKT 3370 (through Summer 2021), MKT/MKTG 3307 (through Summer 2022).


Spring 2025


Principles of Marketing   Section W01   Luke Bailey


Spring 2024


Principles of Marketing   Section W01   William Green, On Leave


Spring 2023


Principles of Marketing   Section W01   William Green, On Leave