MKTR 3371

MKTR 3371 Consumer Behavior (3-0). Consumer application of fundamental processes of motivation, perception and learning; nature and influence of individual predisposition; group influences; consumer decision process. Prerequisite: MKTA 3307 - Principles of Marketing or Equivalent. Equivalent courses: MKT 3371 and MKTG 3318 (through Summer 2022), MKTA 3371

Spring 2024

Spring 2023