MKTR 5306

MKTR 5306 Brand Management (3-0). An elective course for MBA students interested in expanding their marketing knowledge/skills beyond what they learned in the core MBA marketing course MKTG 5305 Seminar in Marketing. Students will learn both from an academic and practitioner point-of-view how brands reduce consumer risk and simplify their purchasing decisions. MBA Course. MBA Only. Equivalent courses: MKTG 5306 (through Summer 2022); MKTA 5306.

Summer 2023