| MKTR 3307 | Principles Of Marketing |
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| MKTR 3317 | Promotion |
MKTR 3317 Promotion (3-0). Persuasive communication in marketing; elements of persuasion including personal selling advertising sales promotion indirect promotion; management and coordination of the promotion program. Prerequisite: MKTG/MKTR 3307 or MKT 3370. Equivalent courses: MKTG 3317 (through Summer 2022). |
| MKTR 3371 | Consumer Behavior |
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| MKTR 3372 | Sales Management |
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| MKTR 4310 | Current Topics in Marketing |
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| MKTR 4310 | Topics in MKTG: Strategic MKTG |
MKTR 4310 (3-0). An elective marketing course designed to expand students? basic knowledge and skills beyond the Principles of Marketing course. The course will focus on readings and discussions addressing current topics in consumer marketing. May be repeated for credit when course topic changes. Equivalent courses: MKTG 4310 (through Summer 2022). |
| MKTR 4310 | Topics: Digital Marketing |
MKTR 4310 (3-0). An elective marketing course designed to expand students? basic knowledge and skills beyond the Principles of Marketing course. The course will focus on readings and discussions addressing current topics in consumer marketing. May be repeated for credit when course topic changes. Equivalent courses: MKTG 4310 (through Summer 2022). |
| MKTR 4349 | Marketing Communications |
MKTR 4349 Marketing Communications (3-0). An elective marketing course intended for students interested in expanding their marketing knowledge and skills beyond Principles of Marketing. Explores changes in technology buyer behavior economic cycles and industry performance that impact the ways in which organizations communicate with target markets. Prerequisite: MKTR/MKTA 3307 Principles of Marketing. Equivalent courses: MKTG 4349 (through Summer 2022); MKTA 4349. |
| MKTR 4370 | Marketing Research |
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| MKTR 4371 | Retailing Management |
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| MKTR 5303 | International Marketing |
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| MKTR 5305 | Seminar In Marketing |
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| MKTR 5306 | Brand Management |
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| MKTR 5308 | Marketing Metrics & Communictn |
MKTR 5308 Marketing Metrics and Communication (3-0). Students will learn the principles and techniques of mass communications; the theories and concepts that serve as the foundation for marketing a product, service, institution, or idea; and the practice of marketing communications in the different fields of advertising and promotions. Students will also learn how marketing metrics are a quantifiable way to track performance and are an important marketing measurement tool for gauging a campaign's effectiveness. |
