SRSU Mission Statement

Who We Are
Sul Ross State University is a public, comprehensive, Master’s degree granting, multi-campus university, providing on-site and distance education in the Big Bend and US-México border regions of Texas.

Sul Ross State University seeks to be a national and international leader in achieving excellence among universities in the areas of Education, Research, Social Mobility, Service, Affordability, and Shared Governance.

Rooted in the distinctive surroundings and history of the Big Bend and the US-México border regions of Texas, Sul Ross State University provides accessible, comprehensive, and life changing education through high quality teaching, research, cultural awareness, creativity and service.


  • Excellence
  • Ethics and Integrity
  • Diversity and Inclusiveness
  • Growth and Exploration
  • Leadership and Service
  • Personal Connection
  • Effective Communication


SRSU Strategic Plan

Sul Ross State University’s SRSU Strategic Plan 2017-2022 is guided by five overarching goals:

Goal 1: Promote Growth in Academic, Research and Artistic Excellence

Goal 2: Target Recruiting, Maximize Retention & Increase Graduation Rates

Goal 3: Strengthen a Sustainable and Diversified Financial Base while Ensuring Affordable Access

Goal 4: Recruit, Retain and Develop Faculty, Staff and Student Employees

Goal 5: Unify and Enhance the Image and Visibility of Sul Ross

Texas State University System 2020 Performance Goals

The Texas State University System (TSUS) Chancellor, Brian McCall, presented a long-term vision and called upon all TSUS institutions to identify baseline data and to establish targets for year 2020 as comprehensive vision of success. SRSU collects and reports data annually. The 2020 TSUS Performance Metrics reports includes a collection of indicators related to access, success, excellence and efficiency. Some of the highlight targets by year 2020 include:

  • Total headcount increase of 9% (2,144 students)
  • Total degrees awarded increase of 21% (464 degrees)
  • 6-year graduation rate increase of 11.5 percentage points
  • 1-year persistence rate increase of 3 percentage points
  • Number of Teachers Produced 196% (80 Teachers)

Texas Higher Education Coordinating Board 60x30TX Goals

The Texas Higher Education Coordinating Board (THECB) also sets statewide goals through the 60x30TX initiative. The THECB plan includes four major goals:

Goal 1: 60×30: Educated Population

By 2030, at least 60% of Texans ages 25-34 will have a certificate or degree

Goal 2: Completion

By 2030, at least 550,000 students in that year will complete a certificate, associate, bachelor’s, or master’s from an institution of higher education in Texas.

Goal 3: Marketable Skills

By 2030, all graduates from Texas public institutions of higher education will have completed programs with identified marketable skills.

Goal 4: Student Debt

By 2030, undergraduate student loan debt will not exceed 60% of first-year wages for graduates of Texas public institutions.

Student Achievement Highlights

To evaluate student achievement, Sul Ross State University reviews graduate school placement, job placement, licensure/certification passage, student learning, graduation rates, retention rates, and course completion rates.

Graduation and Retention Rates

Selection Rationale: Sul Ross State University recognizes that two primary indicators of student achievement are student persistence and graduation. The Texas State University System (TSUS) Chancellor, Brian McCall, introduced Vision 2020 in 2015 and called upon all TSUS institutions to identify baseline data and to establish targets for year 2020 as a comprehensive vision of success. SRSU collects and reports data annually based on IPEDS definitions.

Targets: The SRSU 2020 target for 6-year graduation rate was 29.7% which is an increase of 11.5 percentage points from the 2015 baseline of 18.2%. The SRSU 2020 target for 1-year persistence rate was 62.1% which is an increase of 3 percentage points from the 2015 baseline of 59.1%. These targets are the SRSU Vision2020 goals which are estimated to be reached by the 2020-2021 academic year.

Outcomes:  In 2019, the 6-year graduation rate for first-time-in-college students at Sul Ross was 24.9% and the 1-year persistence rate was 52.6%, according to the Texas Higher Education Coordinating Board (THECB)  Online Institutional Resume. Although neither of the targets for graduation nor persistence has been met at this point, there has been an upward trend in 6 year graduation rates for the past 5 years. The university is developing a new student advising system to provide more support for student persistence and graduation.


Data Sources: THECB Accountability System and THECB Online Institutional Resumes.

Retention Rates by Ethnicity

Selection Rationale: As indicated in the previous measurement, student persistence is an important factor in student achievement. We would like to increase those retention rates on the whole and also promote similarity of retention rates among the different ethnic groups at SRSU.

Targets: The results for retention rates 2019 will be viewed as the baseline for this measurement. Reasonable targets will be calculated for the 2020 cycle based on these results.

Outcomes:  This is baseline data. Therefore, no outcomes based on existing targets are available for this cycle. The fall 2019 baseline data indicates that our Hispanic population has the highest percentage of both originally enrolled students in fall 2018 and the highest retention rates for fall 2019. Less that half of the White and Black students returned for the fall 2019 cycle. The number of students in the Other category is very small, and thus would not present an accurate comparison with the other three ethnic categories.

Graduate School Placement/Job Placement Rates

Selection Rationale:  The university is committed to promoting marketable skills in all degree programs to support graduates’ transition to careers and/or higher education.  Another key indicator of student success at SRSU is whether baccalaureate graduates enroll in graduate-level programs or professional schools, or find employment after graduation.

Targets:  The Vision 2020 target for Alpine graduates employed is 65% and will be used on all campuses. The adopted target for  employment/higher education or strictly higher education is 8%.

Outcomes: In the 2019 THECB Accountability Reports, 2.1% of baccalaureate graduates from SRSU-Alpine and 6% of graduates from SRSU-Rio Grande College were enrolled in graduate or professional school programs in Texas by the year after graduation. In 2019, 67.5% of graduates from SRSU-Alpine and 73.3% of graduates from SRSU-Rio Grande College had achieved gainful employment by the year after graduation. In 2019, 9.4% of graduates from SRSU-Alpine and 7.8% of graduates from SRSU-Rio Grande College were enrolled in graduate or professional school programs in Texas and were employed by the year after graduation.  Therefore, the targets were met in each category at Alpine and on the Rio Grande campuses.


Data Source: THECB 2019 CBM009 data report (The data are matched with unemployment insurance data and enrollment data to determine working/enrolled/etc. The 2018 data shows the status of 2018 grads as of fall 2019 and is published in March of 2020)


Texas Examinations of Educator Standards (TExES)

Selection Rationale:  Sul Ross State University was established in 1917 as a teachers’ college to prepare teachers for public school teaching in the remote area of West Texas.  For over one-hundred years, SRSU has continued that tradition.  Teacher Certification is a central part of the Student Achievement report, because local school districts continue to depend upon the university to provide teachers for the children of our surrounding communities.

Target:  The Texas Education Agency is responsible for setting targets for all Education Preparation Programs. The target was set at 80% for all Education Preparation Programs (EPP).

Outcomes:  Passing rates have fluctuated at all campuses over the seven years reported cycle.  Recent interventions to increase the number of students meeting the target (80%) include offering content exam study sessions for students to prepare for the TExES and an increase focus on core curriculum courses.

Data Source: Texas Education Agency – Accountability System for Educator Preparation  (ASEP)

National Survey of Student Engagement

Selection Rationale: Students’ perceptions of their cognitive and affective development, as well as their overall satisfaction with the institution, provide useful evidence of their educational experiences. Starting in spring 2016, the National Survey of Student Engagement was administered to all freshmen and seniors. In 2020, the Access & Excellence Committee began tracking student responses to NSSE items relating to Learning with Peers.

Target: The faculty Core Curriculum Committee set the threshold for achievement for seniors, who respond ‘very much’ or ‘quite a bit’, for NSSE items aligned with each of the six core curriculum skills, to increase each year or maintain at 75% or higher. For the Learning with Peers indicators, the target is to meet or exceed SRSU’s comparison group ratings.

Outcomes: The target was met for two areas: communication and teamwork. The target was not met for the areas of critical thinking, empirical and quantitative reasoning, personal responsibility, and social responsibility. Furthermore, NSSE engagement indicators show that both first year SRSU students and seniors rated items measuring “learning with peers” significantly lower that students at other institutions in our comparison group. For engagement indicators measuring “campus environment”, seniors rated both items significantly lower than our comparison group. A series of workshops on Peer to Peer learning are planned for the 2020-2021 academic year as an intervention,


Process for Evaluating Measures of Student Success

Sul Ross State University evaluates measures of student achievement in response to SACSCOC Standard R8.1. Additional data related to student achievement is available through the webpage for the SRSU Office of Institutional Effectiveness.